Idea To Execution

About

In this Professional Certificate program, you will learn the skills to assess your business model and plan for growth and sustainability. The biggest breakthroughs in scaling businesses have come from innovations in business models. Is your business ready for the next level? Experienced entrepreneurs will offer you feedback about your plan to improve your business model which could transform your company!

Takeaways

    1. Learn the most important skills to start a startup
    2. Entrepreneurship
    3. Intrapreneurship
    4. Leadership
    5. Strategy
    6. Most important tools and platforms
    7. Market research and competitive landscape

    Modules

    • module

      1

      WHY ENTREPRENEURSHIP & BASICS OF A STARTUP

        Detailed overview of Real-World Impact, Inspirational and Success Stories, Difference between startups and traditional businesses, An entrepreneurial mindset, Why a strong team is more important than the idea itself, How relevant partners add value & Idea Lab - Idea Development, Market Gap Analysis, Structure your Idea 

      • module

        2

        CUSTOMER, COMPETITOR & MARKET ANALYSIS

          Identify potential customers, Customer Segmentation, Identify Competitors, Idea Positioning / Comparison with Competitors, Product / Service Differentiation, Competitive Business Model Analysis, Total Available Market Size, Total Addressable / Serviceable Market Size, Initial Target Market for Launch

        1. module

          3

          BUSINESS PLAN AND MODEL

            Business Model Canvas, Revenue and Cost, Customer Lifetime Value, Customer Acquisition, Unit Economics, Business Model Comparison

          • module

            4

            MARKET RESEARCH

              Identify target customers and users, Identify Early Adopters, Initial Hypothesis, Interview Early Adopters, Prepare reports based on interviews, Create a Landing Page

            • module

              5

              VALIDATE MVP

              • Modifications based on early adopters ' feedback, How to create and target ad campaigns using a Landing Page, Run Ad Campaigns to attract traffic, Analyse results and prepare a report 
            • module

              6

              MENTORING SESSION FOR MVP & MARKET STRATEGY

                Share the report on MVP with mentors, Make necessary modifications to MVP, How to prepare a go-to-market strategy, Create a presentation on Canva, How to present/pitch the go-to-market strategy 

              • module

                7

                COMPANY INCORPORATION, BANKING & FINANCE

                  Legal checks, Compliances, Sessions by companies like VakilSearch, Fundscoop and others, Company Account Online payment gateways, Basics of Finance, Things you should know, Preparing financial reports and projections

                • module

                  8

                  TEAM BUILDING & PRODUCT DEVELOPMENT

                    You should not do everything by yourself, Why a 1 person company is deemed to fail, How to identify/attract eligible team members, How to use platforms like Fiverr and Upwork, How to hire interns Matchmaking session for team members (if applicable), How to build a product, Use Lean methodology.

                  • module

                    9

                    ALPHA/BETA LAUNCH & MOCK INCUBATION WEEK

                      Launch the product, Operations Analysis, Performance Analysis & Mentoring

                    Eligibility & Pre-Requisites

                    Students, recent graduates, failed entrepreneurs and any startup enthusiast.

                    Lecturer

                    Ravi Ranjan

                    Others

                    Entrepreneurship Evangelist, Startup Expert, Govt. Advisor (Entrepreneurship), Open Innovation, Policy Advocacy, 2x TEDx Speaker, Public Speaker

                    Idea To Execution

                    Share This Course
                    Start Date : 01-02-2021 End Date : 12-04-2021
                    Duration : 10 weeks
                    Subject : Entrepreneurship
                    Level : Intermediate Language : English
                    Caption : A HITCHHIKER’S GUIDE TO STARTING UP, FREELANCING, AND RAISING INVESTMENT

                    Affiliation :